Public Panel Discussion with
Joanna Björklund (Umeå, SWE)
Charles Forceville (Amsterdam, NED)
Inés Olza (Pamplona, SPA)
Barbara Tversky (Stanford, US)
Moderation: Mehul Bhatt (Örebro, SWE), John Bateman (Bremen, GER)
In the context of the research group Multimodal Rhetoric in Online Media Communications
The panel discussion on „Multimodal Rhetoric and Media Communications“ addresses issues raised by the diverse ways in which current media commonly apply diverse multimodal strategies –spanning static and moving images, sounds and music, spoken and written language, gesture, immersive/virtual content and more– in order to inform, influence, and engage recipient stakeholders, e.g., general public, special interest groups, policy and decision-makers.
The panel will draw on current states of the art and practice, as well as emerging and outward look- ing questions, to critically examine the significance of new multimodal approaches for the design and engineering of next-generation technologies for the synthesis, dissemination, and analyses of (multi- modal) media content in socially relevant contexts. The panel will also reflect upon the opportunities and threats posed by emerging technologies in AI and Machine Learning particularly in the media & so- cial media context e.g., from the viewpoints of disinformation and fake news. Other areas of impact, such as visuo-auditory media design and user experience design, are also reflected upon.